I had to pass this on. Popular Science just finished posting 137 years worth of their magazines online. Not only are they online – the archives are free and can easily be viewed via browser or mobile.
The gadget geek in me is jumping up and down, but so is the designer side of me. It’s very cool to read about and look at photos of past technology, crazy inventions, and (what were) futuristic ideas. At the same time, it is amazing to compare the designs from various dates such as 1874, 1940, 1972, and 2010. Design and the technology printing those designs was constantly changing as well. People were creating new ways to share ideas and information. Layouts changed from plain, standard column text to full page ads and articles with lots of photos and flexible regions of text.
The other day The Henry J. Kaiser Family Foundation released several reports regarding the media use of children and teens between the ages of 8 and 18. Although I am not surprised to see that media use has increased, I am a little surprised at the amount of time that is spent on media in general. The study found that on any typical day, the average 8-18 year-old packs 10.75 hours worth of media content into 7.5 hours.
The main areas that were highlighted in a summary of the report were:
Mobile media driving increased consumption
Parents and media rules
Media in the home
Heavy media users report getting lower grades
Black and Hispanic children spend far more time with media than White children do
Big changes in TV
Popular new activities like social networking also contribute to increased media use
Types of media kids consume
High levels of media multitasking
It’s interesting how much of an increase there is once children get to the tween, 11-14 year-old age group. This report didn’t even include texting, which would bring the amount of time up another hour or so for that age group. I also found the gap between gender pretty interesting. The report found that girls spend more time reading and networking than boys, while boys spend more time than girls on video game usage and visiting video websites. I find it rather disappointing that roughly 30% of children have any type of rules regarding the time they can spend with different types of media. One thing’s for sure, marketing departments should have a field day with this report.
This morning I came across a Gizmodo post, Sneak Peek of New BBC Documentary ‘The Virtual Revolution.’ The multi-part documentary airs on January 30th. It’s a look at the internet featuring interviews with Tim Berners-Lee (MIT engineer behind the web), Mark Zuckerberg (Facebook), Jimmy Wales (Wikipedia), Jeff Bezos (Amazon), Al Gore, Bill Gates, Steve Wozniak, and Stephen Fry.
BBC has an ongoing website to capture the project in the making. You can also follow their updates on Twitter (@bbcdigrev). It looks like the series is divided into the following titles: 1. Power on the web, 2. The fate of nations, 3. The cost of free, 4. The web and us. I hadn’t heard of this series before, but it seems pretty interesting. digital revolution is a four part series for BCC Two about how the web is changing the world. Due in 2010, it’s in production now, and we’re offereing a range of ways to interact with the programme team and the content we produce. get involved
When I last checked my Facebook feed, I noticed a lot of comments being tacked on to a post by Mashable, Hulu to Charge Monthly Fee for Access to Unlimited TV Episodes [RUMOR]. I’m surprised that the post is generating so many negative comments. Yes, Hulu is free. Yes, it’s probably one of the most popular outlets through which to access ‘cable’ TV shows online. Can they survive without charging anything? Probably not.
The thing I am most surprised at is that the majority of negative comments seem to be coming from people who already use Hulu regularly. According to several articles (below), Hulu is considering charging to access content beyond the current 5 most recent episodes… which people can’t see as of now anyways (at least for current TV shows). So they are charging for additional content. What’s the big deal? They have to make money somehow. This seems like a great idea to me. A majority of ‘free’ apps already have some sort of premium subscription to access additional content or to simply get rid of ads including Boxee, Pandora, Spotify, Grooveshark, so on and so forth.
I’m having mixed feelings about the recent Warner Brothers/Netflix agreement. The more articles I read, the more the opinions vary. In case you haven’t come across this news yet, Warner Brothers recently signed an agreement with Netflix which holds Netflix from releasing DVDs of Warner Brothers movies for rent until 28 days after the movie has been released. In return, Warner Brothers will be selling discs to Netflix at a discount and will allow Netflix to post a wider selection of older titles for its Watch Instantly section.
This could be good. It would be nice to have more mainstream titles added to the Watch Instantly catalog. I doubt however, that this will boost the sale of Warner Brothers DVDs at the time of release. People are turning to Netflix because they don’t want to have to buy DVDs either because they don’t want to own the DVD, don’t want to venture out to rental stores, or because they are trying to cut costs. There are a number of other methods that people can turn to in order to see the new releases, the biggest being the iTunes Store, RedBox, Blockbuster, XBox Live/Playstation Network, Amazon On Demand, video rental stores, and as Gizmodo suggests, peer-to-peer sharing via torrents. I’m guessing the latter of the list will gain some momentum, especially as other companies join in.
This weekend I read through Joystiq’s Best of the Rest series of posts. In these posts, each author goes through and lists their favorite video games of the year as well as a few games which they found disappointing. Here’s my personal list.
Uncharted 2 – Definitely the top of my list for 2009. First, you couldn’t get closer to playing through a movie if you tried. Uncharted 2 had an excellent use of sound and graphics, as well as excellent interaction with the environment. My favorite part of any media is when it makes me go, “This is amazing, I can’t even begin to think how much work went into this.” Uncharted 2’s visuals were unbelievable. The level in the mountains of Nepal was breathtaking. I loved that there was almost no load time and I often was confused whether I was watching a cutscene, or expected to control Drake. I especially appreciated how much of a step up the game was from it’s predecessor, only because I thought the original Uncharted was an amazing game to begin with. Uncharted 2 added vehicles to interact with, more puzzles, another excellent story. It also continued to utilize sound not only as background noise, but as a main component. As soon as I started hearing drums and an increase in volume, my heart would start pumping with the expectation of a new battle with the enemy.
Call of Duty: Modern Warfare 2 – Yeah, so it made many of Joystiq’s “disappointment” lists. Personally, I think these games are amazing. Yes, they stretch pretty far into the “this probably would never happen” side of things, but again, like Uncharted 2, the graphics, sound, and varied interaction was just awesome. This game was one of the most intense games I’ve ever played. It also made me reflect and pay close attention to how anyone else played through it. I played through the game and there were certain points, other than just the airport scene that made me go, “What the f***?! I can’t believe they actually did that.” It toyed with my emotions, and made me think. On the other hand, I also watched a close friend play the game with almost no regard whatsoever to what his character was being made to do. As soon as the airport scene came up he just started firing. Two other players, a bit younger, I let play the game. The older one, admittedly, was not within the “Mature” rating age, I sat with him while he played “the scene.” Although he didn’t fire at first, I could see he didn’t really think about what was going on. I explained thoroughly what was going on in the game, and what they were actually playing out. We had a quick discussion and both boys were surprised where the game was taking things… especially when the game makes you feel like you are a modern soldier with “realistic” missions. He stopped shooting. His younger brother played through the game and when he got to that part, he asked me to skip over it as soon as he was dropped into the airport. He was appalled at the task before him.
inFamous – So, at first, I have to admit that I had no idea what people were thinking when I saw this on so many Game of the Year nomination lists. The graphics are good, but not as good as the two previous titles I’ve mentioned. The story is good, but you don’t really understand what is going on throughout most of the game. The sound is alright, but not a major component. But the interaction and the sandbox environment… once you start to build up your powers, you can’t stop. I mean come on… you’re electric! Once I realized that I could toy with the game AI a little, I started to have some fun, now I can’t stop. You can climb literally everything, glide/fly through the air, drain anything electric of it’s power. You also start to acquire new powers which enable you to vary your attacks quite a bit. I still don’t think it’s GOTY material, but it’s definitely a blast.
Ratchet & Clank Future: A Crack In Time – I can’t help it, I love Ratchet & Clank. It’s probably one of my favorite series on the Playstation, and one of the main reasons I won’t switch to another console. Graphics, sound, script, interaction, weapon modifications… the fun never ends.
Other – Plants vs. Zombies and Machinarium.
2009 Titles That Look Awesome, But Are Still Sitting On My Shelf Waiting To Be Played – (Too Many) Red Faction: Guerilla, Assassin’s Creed 2, Killzone 2, Resident Evil 5, Fallout 3: DLC, SKATE 2.
Disappointments – Borderlands. It’s good. It’s creative. It’s attractive. It totally feels like a rip off of Fallout 3. And it takes sooo long to build up your character.
Yesterday, WIRED featured a great article by Curtis Silver titled Organized Chaos: Viral Marketing, Meet Social Media. It starts out with of the history of viral marketing and goes on to explain how viral marketing and social media are interconnected more than ever and will continue to grow and evolve. He features some great quotes by industry leaders concerning their approach to social media and marketing.
I just recently finished reading Grown Up Digital, by Don Tapscott. I had come across the book on Hanson Hosein’s website (while reading up a little on UW professors). He has a “Must Read” page of his website which features this, as well as many other books concerning the internet and social media. I am so glad that I did take Hosein’s recommendation. Grown Up Digital is an excellent book.
Grown Up Digital is a book which details key factors that distinguish the Net Generation from all other generations. Tapscott advertises the book with a great video (seen above) in which he quotes several critics of the Net Generation. The quotes are of course, all negative. Tapscott goes on to say that he completed a $4 million research study focused on the Net Generation, and as far as he can tell, the critics are just making things up. As Tapscott writes in the end of his book, the critics are scared of something which they don’t understand. He later goes on to say that no generation has ever been very trusting or admiring of younger generations by the time are elders. He goes as far as to include evidence of similar feelings from ancient civilizations. I agree, it’s expected. But, as Tapscott says, generations need to look past differences and learn from each other if we are going to move forward.
Grown Up Digital for me, was a very different read than it will be for many of the people I have recommended it to. The best thing about the book for me is that I easily relate to Tapscott’s findings. I am after all, part of the Net Generation (11-30 years old by 2008). Tapscott writes that the most important factors which define the Net Generation are: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed, and innovation. As I read, I couldn’t agree more with what he had found.
The book covers everything from a summary of his findings to how to deal with the Net Generation as an employer, parent, marketer, or teacher. I found it very interesting that he was stressing how much people need to change their interactions with the Net Generation, as well as with future generations. I hadn’t really given it much thought until I read the book, but he’s right.
In the chapter to teachers, he tells them that things drastically need to change. Students are basically over stimulated and have access to nearly any information that they will ever need (within seconds). Teachers need to stop lecturing and need to start helping guide students through the learning process. It reminded me of a quote from Albert Einstein, “Never memorize something that you can look up.” It seems we may have gotten to this stage on a wider scale then he could have ever imagined.
Another section was for employers. This was something I could relate with entirely. Net Geners are fast, innovative, social, and need feedback. I witnessed these factors at work in both internships and in school. At my internship I worked much faster than my employer ever thought possible. I would have weeks worth of work done in a day, or, sometimes even five minutes (if it was a situation where a simple script could be applied). In school or work, I worked best if I got positive, or even negative feedback. I just needed to know which direction I was headed in. Turns out it’s a common trait of my generation. Next, something that is appearing all over the net more and more -- the need to be social. More and more employees want to balance work, family, and fun. We want family time just as much as fun time and work time. We don’t think there should be a set dividing line, and as long as things get done, balance is a good thing. This is most commonly seen with the increase in telecommuting for jobs or in studies where more and more people are found taking social breaks online or to collaborate with other employees. I have experienced this the most while in college. We had a particular class in which we worked in groups on jobs for local clients. We all took turns being project managers and in general things went smoothly. In fact, we worked so well together that we had to tell the professor that he needed to back off a little bit because he was giving us irrelevant orders or getting on us to do something one way, which we had already done more efficiently another way.
I couldn’t really relate with some of the section for parents. The one thing I could relate with is having families become more democratic then they used to be. My sister and I were always told to be “seen, not heard” by our parents, but that was never really an issue as they usually involved us in most of their visits with friends. Tapscott said that the parents of the Net Generation are less likely to allow children certain freedoms because they got in trouble when they were young as a result of too much freedom. This was not the case in my family. We were allowed to go outside, go to the neighbors’ houses, bike ride down the road, etc. I have, however, seen this in other families. My parents were strict where the needed to be, but otherwise, were pretty relaxed. We had video games and used the computer at a pretty young age, but we didn’t get into trouble. We understood boundaries. The thing I cannot at all relate with is moving back home. I can relate to feeling comfortable enough to do so, but I would much rather be self-sufficient.
Another point I related to easily was having a million things going on at once. The TV is usually always on, but I hardly ever watch it. The only time I really interrupt what I’m doing to watch the TV is if I hear an interesting headline on the news or a funny joke. I watch television shows, but on Hulu. Adium (a chat application with my 10 or so different accounts), is always open, I get my Facebook notifications from the menu bar on my Mac, I always have a ToDo list app somewhere, along with 10 different tabs in Firefox, an RSS reader updating and of course, Email. I usually read about 50 articles a day from various blogs, check YouTube or Vimeo videos that I find in articles, share articles on Facebook, Twitter, Digg and Delicious, as well as send personal updates a few times a day. Yet, with all of those interaction, I still get work done quickly and efficiently and I also know when to close it all out and focus solely on the project on hand.
Lastly, I was glad that he included information here and there about the benefits of video games. Yes, some people have an addiction, just as they can be addicted to the internet (or anything else for that matter), but in moderation, playing video games can be very beneficial. As Tapscott cited, there have been numerous studies which found that people who play video games develop a certain portion of their brain that otherwise wouldn’t get developed. Hand-eye coordination improves, but so does the ability to keep visually aware of multiple objects at once. Massive multiplayer online games can also help people develop management skills if they work with other players in teams.
There are upsides and downsides to all of the technology that my generation has grown up with. It seems to me that there are so many ways things can improve by using the technology which we all have access to nowadays. We can all learn from each other and network for a common goal easier than ever before in the history of the world. We can meet people of different races, religions, and age groups with the click of a mouse and a few entries a keyboard. All generations have much to learn from those that come before and after them. I hope everyone reads Grown Up Digital because it explains a lot and should help close a lot of gaps in all different situations: work, school, family-life, reaching out to a crowd, etc. Go grab a copy!
Mashable is one of my favorite blogs to read. The content is always interesting and covers a variety of social media topics. Today I came across a post titled, What the F**k Is Social Media? Here’s an Answer. The post goes on to explain that marketing director, Marta Kagan created a presentation titled What the F**k Is Social Media? last year and has now followed it up with a second presentation titled What the F**k Is Social Media: One Year Later. Marta gives a whole slew of statistics related to social media and different quotes from business executives basically saying, if you don’t get involved, you’re screwed. It’s definitely a presentation I will share and one that I will probably refer customers to if they are still in doubt on the subject of social media and why they should get involved. Take a look at the presentation above.
Lately, I’ve been talking to more and more small businesses that express that they aren’t getting out to enough people. They are starting to realize that more and more people are turning away from phonebooks or newspaper ads and to the internet for their business searches. Recently, I was at a local conservation commission meeting and they had expressed that they did not receive the crowd that they had wanted for a trail opening. My boyfriend asked, “Did you advertise?” They said they had posted it on various billboards, in newspapers, and in mailings. We both admitted that neither of us had seen a single ad that they had distributed. I added, “I probably would’ve noticed if I had seen it on the computer.” Slowly, more local businesses are realizing that people are turning to the internet for nearly every need: news updates, television shows, conversing, finding sales, etc. Having a website always sounds like a good idea, but some small businesses are hesitant. They think that they don’t have the funds, the time or knowledge to make updates, or doubt the importance of such a thing. But it is important. More than ever. I think, for those that are hesitant, a very good step that small businesses can take is to either set up a Facebook Fan Page, or pay a small amount to have one set up. Why? You ask. I’ll show you.
A Few Statistics For You To Consider
There are more than 200 million active users, with 100 million of them logging on at least once a day. More than 66% of Facebook users are outside of college and the fastest growing demographic of users is those 35 years old and older.
The average user has at least 120 friends. (This is especially useful when you consider the term, ‘viral marketing’. When a person becomes a fan, everyone of his/her friends sees that they are a fan. Each “John Doe became a fan of Suchandsuch” has a link, “Click to become a fan.”)
More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, videos, etc.) are shared each week.
Facebook is currently translated into over 50 languages with 40 more in development.
Every month, more than 70% of Facebook users engage with Platform applications.
More than 10,000 websites have implemented Facebook Connect sites since its general availability in December 2008.
More than 30 million active users currently access Facebook through their mobile devices.
There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products.
Internet users do not need a Facebook account to see Facebook Fan Pages.
Facebook Pages are almost entirely customizable. The only parts that you cannot change are items that you wouldn’t want to change because users are very used to seeing the standard elements (profile photos, “the wall”, different boxes, etc.). At the start you have the standard tabs: Wall, Info, Photos, Discussions. You also have Reviews and Events. Of all of the tabs and boxes, the only ones that must remain are Wall (where interactions take place) and Info (website, hours, phone, etc.). You can add as many as you’d like and customize anything as you’d like. For example, on my Facebook Fan Page I have the Wall, Info, Extended Info (services, payments, etc.), Photos, Hello! (welcome page) and Boxes (with blog info, Zazzle store, etc.).
More and more applications are being built that can simply be added to pages. For example, do you sell your crafts through Etsy? You can display items from your store right through an Etsy app. Do you sell shirts, mugs, or bumper stickers on Zazzle? Display them with the Merch Store app. Want to accept donations right on your Facebook Page? There are apps for that as well.
There are also apps (Extended Info and FBML) that allow users to insert HTML, Markdown, or Textile code to included photos, galleries, Flash, videos, etc.
Administrators and users (if allowed) can easily post photos, videos, and comments. Administrators can also send updates which go out to all of their fans.
Have an event coming up? A sale or customer appreciation barbeque? Simply create an Event with time, place, photos, description and allow users to RSVP right through Facebook. Users can also ask questions on the Event page and comment with suggestions. Any users that are sent the Event will receive a reminder of the Event several days before it happens and will continue to see it until the day of the Event.
Several Ways To Get The Word Out
After June 28, 2009 small businesses will also be allowed to get a vanity URL. For those that don’t know what this is, it’s a custom link to their page, for example facebook.com/companyname.
Don’t like the facebook.com in there? Make a subdomain with your own hosting and send people that way. List it on your business cards, newsletters, or newspaper advertisements. For example, I use facebookpage.mepriestley.com for my Facebook Fan Page.
When you publish your FB Page you have the option to “Suggest to Friends.” They will automatically get a link to become a fan. Once they become a fan, all their friends will see that they are fans. If you have a group of people that are friends (say classmates of Oxbow Highschool) will see your company in their sidebar and it will say “5 of your friends became fans of YourCompany. Become a Fan.”
Use other social media or internet means. Link your FB Page to your Twitter account. What about your LinkedIn account? No idea what I’m talking about? You could also send out an email newsletter and include the link.
Finally, Facebook gives you the option to “Promote Your Page with an Ad.” This works much like Google Adwords. Facebook ads are Pay-Per-Click. For each click you get, you pay a small fee.
Finally – Why not? It’s free! Another good point that I’ve read in the articles below is that, your competitors are joining. Whether you like it or not, there are companies that are joining and users are listening and interacting with them. Where are you?
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