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I would take the printed version over the online version any day, but the iPad version versus the printed version? I have a feeling the iPad version will win me over. It’s the same layout and great design with added bonuses. This is another one of those apps that will make me get the iPad. Imagine what other magazines could do with it. Popular Science would be another good tech magazine to do this. What about National Geographic embedding short videos when you click on a photo so you could see more? Or giving a voice over if you wanted to hear fun facts? Bon Appetit could upload videos with each recipe or how-to videos in sections where they explain unique cooking techniques. Sports Illustrated also comes to mind… of course there are sections I wouldn’t want to “come alive,” but what about including clips from games? Or mini-sports games in the app. The possibilities are endless.

I hate to say it, but if print is on it’s way out in the future… jumping on the mobile bandwagon seems like it could save a lot of magazines and newspapers. Of course, that might speed up the process, but I can’t help but think we’re headed that ways anyways. This might actually be a good stimulus to get more people reading magazines. For all those people with short attention spans who can’t take the time to read, maybe interactive reading apps like this could get them to read and find out more about what they are looking at.

Who knows. All I know is, this makes me want an iPad even more. I’m waiting a bit to see what Android Froyo does with tethering (through my DROID). I’m pretty curious about Google’s plans. My only concern is – if Google creates a tablet will all these apps eventually come to Android?

Check out WIRED’s iPad App video below.

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The gadget geek in me is jumping up and down, but so is the designer side of me. It’s very cool to read about and look at photos of past technology, crazy inventions, and (what were) futuristic ideas. At the same time, it is amazing to compare the designs from various dates such as 1874, 1940, 1972, and 2010. Design and the technology printing those designs was constantly changing as well. People were creating new ways to share ideas and information. Layouts changed from plain, standard column text to full page ads and articles with lots of photos and flexible regions of text.

Something that everyone should check out: Popular Science Archives

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A Few Statistics For You To Consider

• There are more than 200 million active users, with 100 million of them logging on at least once a day. More than 66% of Facebook users are outside of college and the fastest growing demographic of users is those 35 years old and older.
• The average user has at least 120 friends. (This is especially useful when you consider the term, ‘viral marketing’. When a person becomes a fan, everyone of his/her friends sees that they are a fan. Each “John Doe became a fan of Suchandsuch” has a link, “Click to become a fan.”)
• More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, videos, etc.) are shared each week.
• Facebook is currently translated into over 50 languages with 40 more in development.
• Every month, more than 70% of Facebook users engage with Platform applications.
• More than 10,000 websites have implemented Facebook Connect sites since its general availability in December 2008.
• More than 30 million active users currently access Facebook through their mobile devices.
• There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products.
• Internet users do not need a Facebook account to see Facebook Fan Pages.

(Stats from public Facebook Factsheet.)

What Can You Post? How Customizable is it?

Facebook Pages are almost entirely customizable. The only parts that you cannot change are items that you wouldn’t want to change because users are very used to seeing the standard elements (profile photos, “the wall”, different boxes, etc.). At the start you have the standard tabs: Wall, Info, Photos, Discussions. You also have Reviews and Events. Of all of the tabs and boxes, the only ones that must remain are Wall (where interactions take place) and Info (website, hours, phone, etc.). You can add as many as you’d like and customize anything as you’d like. For example, on my Facebook Fan Page I have the Wall, Info, Extended Info (services, payments, etc.), Photos, Hello! (welcome page) and Boxes (with blog info, Zazzle store, etc.).

More and more applications are being built that can simply be added to pages. For example, do you sell your crafts through Etsy? You can display items from your store right through an Etsy app. Do you sell shirts, mugs, or bumper stickers on Zazzle? Display them with the Merch Store app. Want to accept donations right on your Facebook Page? There are apps for that as well.

There are also apps (Extended Info and FBML) that allow users to insert HTML, Markdown, or Textile code to included photos, galleries, Flash, videos, etc.

Administrators and users (if allowed) can easily post photos, videos, and comments. Administrators can also send updates which go out to all of their fans.

Have an event coming up? A sale or customer appreciation barbeque? Simply create an Event with time, place, photos, description and allow users to RSVP right through Facebook. Users can also ask questions on the Event page and comment with suggestions. Any users that are sent the Event will receive a reminder of the Event several days before it happens and will continue to see it until the day of the Event.

Several Ways To Get The Word Out

• After June 28, 2009 small businesses will also be allowed to get a vanity URL. For those that don’t know what this is, it’s a custom link to their page, for example facebook.com/companyname.
• Don’t like the facebook.com in there? Make a subdomain with your own hosting and send people that way. List it on your business cards, newsletters, or newspaper advertisements. For example, I use facebookpage.mepriestley.com for my Facebook Fan Page.
• When you publish your FB Page you have the option to “Suggest to Friends.” They will automatically get a link to become a fan. Once they become a fan, all their friends will see that they are fans. If you have a group of people that are friends (say classmates of Oxbow Highschool) will see your company in their sidebar and it will say “5 of your friends became fans of YourCompany. Become a Fan.”
• Use other social media or internet means. Link your FB Page to your Twitter account. What about your LinkedIn account? No idea what I’m talking about? You could also send out an email newsletter and include the link.
• Finally, Facebook gives you the option to “Promote Your Page with an Ad.” This works much like Google Adwords. Facebook ads are Pay-Per-Click. For each click you get, you pay a small fee.

Finally – Why not? It’s free! Another good point that I’ve read in the articles below is that, your competitors are joining. Whether you like it or not, there are companies that are joining and users are listening and interacting with them. Where are you?

Not convinced yet? Just do a few searches for Facebook on Google, or turn on the news to see what an impact it is having. Here’s a few articles for you to consider if you are so inclined:
1. Is a Facebook Page a Complete Social Media Strategy? by Adam Ostrow – Mashable
2. HOW TO: Build Your Personal Brand on Facebook by Dan Schawbel – Mashable
3. 5 Tips for Optimizing Your Brand’s Facebook Presence by Steve Coulson – Mashable
4. Is Social Media Making Corporate Website Irrelevant? by Adam Ostrow – Mashable
5. Facebook Profiles Will Appear in Google Results Next Month by Pete Cashmore – Mashable
6. What Are the Top Performing Brands on Facebook? by Adam Ostrow – Mashable
7. How Charities Are #FindingTheGood With Facebook Pages by Alison Driscoll – Mashable

(Why are all my links from Mashable? It’s the “Social Media Guide.”)

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There are videos in a variety of different categories. What I most enjoyed were the videos on advertising, marketing, and the spread of information on the internet. This is why I love the internet, social media, and digital media. There is so much information out there. I can’t get enough of how much there is to learn, how easy it is to get your hands on practically any information, and how people display it. Whether it’s videos, websites, photos, blogs, etc. The variety and depth of material is astounding. Check out the video from my last post if you don’t get where I’m coming from. Amazing.

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The other day, I watched the trailer for the new game, Red Dead Redemption. It’s a Rockstar game that is set to be released some time this fall. From what I’ve read, it is basically Grand Theft Auto, but set in the West during the late 1800s. Usually I’m not into stuff set in the “old West,” but the graphics caught my eye right away. If the graphics are already that good in the trailer and it’s supposedly a huge, open world game from Rockstar, I couldn’t help but be excited. I posted it on Facebook and hours later I get the comment, “You spend so much time in worlds that don’t exist.” Of course it was a joke, not a jab or anything, but I started thinking about why I instantly felt like I had to defend myself.

I’m surprised that given what a digital world we live in, video games still receive such harsh stigma. I’ve loved video games since the first time I played the text game, Zork on our first computer, a tiny Apple II when I was 5. From there I went through several gaming systems including the Turbo Grafx 16, several Game Boy models, several Nintendo models, a Sega Genesis and every one of the Playstation models (PSX, PSOne, PS2, PSP, PS3).

I think the reason that I love video games so much is the challenge. I think another big part of the appeal is that it is the perfect blend of art and technology. Two things I’m very interested in. As time goes on, the challenges get harder and the graphics only get better. The art is no good if the programming isn’t smooth, but even that is making huge leaps. Last year produced some of the best video games I’ve ever seen (Little Big Planet, Bioshock, Metal Gear Solid 4, Grand Theft Auto 4, Fallout 3, SKATE, Burnout Paradise, Uncharted, etc.). This year is supposed to be even better. When you think about how much time and work goes into creating a game, I don’t see how anyone couldn’t appreciate it.

Even my uncle, who is a carpenter by trade, but a programmer in his spare time, appreciates the games. He can’t believe how much the quality of the games improve over just a few months. The worlds are becoming huge and the details are becoming much sharper. The highlights, the shadows, facial expressions, movement of plants in the wind, it’s all advancing at a crazy rate.

I think it’s funny to say that I “spend too much time in worlds that don’t exist” because I only ever have time to spend a few hours ever few months. Before last week, the last time I had saved my game was in the first week in January. That’s 4 months of not even touching a video game. And that’s my average. Every now and then I get into a game for a few days, for a few hours at a time, but that’s usually when I first get it. I’d love to spend hours playing and actually finish a game or two, but I don’t like to steal away from quality time with John, friends, or other family. And in no way do I believe the worlds exist or any of that. I’m not one that dresses up and goes to conventions or meetings or the like. For me, video games are amazing works of art that let my brain take a break while at the same time, making it work extra hard. Instead of bills and appointments and anything else, I’m thinking how to get to a checkpoint while avoiding disaster or in which order to complete quests, etc.

I also am extremely picky when it comes to games. If I play at someone else’s house or at an arcade, I don’t really care how bad the graphics are or how horrible the script is. It’s an entirely different case if I’m the one buying the games. If I’m going to play a game, I need to buy it. Renting just doesn’t do it for me because if I’m going to start it, eventually I want to finish it and I don’t like having a deadline over my head. If I’m going to buy it, it at to at least have an 9/10 if not 10/10 rating. Sometimes I give in if it’s 8.5 or 8.75 if little defects won’t really hurt the gameplay (like the Guitar Hero/Rock Band games).

Now I’ve tried things like Second Life and gaming online, but it gets old quick. I had a friend who played 1/3 of an entire year on World of WarCraft in college. Now that’s “living” in the world. I just like to visit. I am also someone who likes to game on my own. If people want to watch that’s fine, but if there’s some sort of puzzle or such, I want to tackle it. There’s no challenge in Second Life. It was very cool at first to see what people were setting up, but where’s the challenge? I’d rather get some mental stimulation from a game from time to time and spend all the time I can with friends and family, face-to-face.

I will always love video games. They will only continue to improve and they will only get more difficult. It’s a challenge that’s fun and entertaining and can be turned on and off whenever I like. If you’re skeptical, I suggest you give them a shot. And if you’re going to, at least pick a decent game on a decent system before judging it too quickly. I’ll guarantee that you’ll walk away with at least a tiny bit of appreciation.

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1. Top 10 Social Networks For Entrepreneurs – Mashable
2. Self-healing polymer advance could mean scratch-free iPhones – Ars Technica
3. The Elements of Social Architecture – A List Apart
4. A Group Is Its Own Worst Enemy – Clay Shirky’s Writings About the Internet

Useful Apps/Sites:

1. Project Dragonfly “…experimenting in real time with your ideas in 2D and 3D… ”- Autodesk
2. Path Finder “The Mac OS X file browser with moxie.” – Cocoatech
3. MacJournal “Mac journaling and blog software” – Mariner Software
4. Blip.fm – Be a DJ Online (listen to different music online)
5. XPenser.com Track personal expenses (by SMS, email, etc.)
6. Dial2Do.com Access different services via cellphone (voice commands)

Exciting Tech News:

1. iPhone OS 3.0 – http://bit.ly/OvdwI
2. iPod Touch 2g Jailbreak – http://bit.ly/h00Gn
3. Google Voice – http://bit.ly/DcmXa
4. Sirius XM iPhone App – http://bit.ly/aYGMY

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I know it’s a pretty well known site, but for anyone who hasn’t been to the site before, Strangefruit is awesome.

They showcase a lot of very cool sites, many of them portfolios. The majority of the sites that I’ve looked at have been entirely Flash, amazing Flash. Everything from fashion designers to photographers to illustrators. They all have completely different feels from completely different locations around the world.

It’s a great site to go to for inspiration. Check it out.

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