Okay, so I have mixed feeling about this one. On the one hand, WIRED is one of those magazines that I think really represents good design and I love flipping through it… not only for the articles (which are always awesome), but also because it has a beautiful layout and interesting typography that is hard to find sometimes. I also would hate to see the paper version die. BUT the iPad app IS the paper version… with much more functionality, video clips, interactive content, etc. It’s like having the magazine come alive in your hands. Now that is cool. (Video embedded below.)
I would take the printed version over the online version any day, but the iPad version versus the printed version? I have a feeling the iPad version will win me over. It’s the same layout and great design with added bonuses. This is another one of those apps that will make me get the iPad. Imagine what other magazines could do with it. Popular Science would be another good tech magazine to do this. What about National Geographic embedding short videos when you click on a photo so you could see more? Or giving a voice over if you wanted to hear fun facts? Bon Appetit could upload videos with each recipe or how-to videos in sections where they explain unique cooking techniques. Sports Illustrated also comes to mind… of course there are sections I wouldn’t want to “come alive,” but what about including clips from games? Or mini-sports games in the app. The possibilities are endless.
I hate to say it, but if print is on it’s way out in the future… jumping on the mobile bandwagon seems like it could save a lot of magazines and newspapers. Of course, that might speed up the process, but I can’t help but think we’re headed that ways anyways. This might actually be a good stimulus to get more people reading magazines. For all those people with short attention spans who can’t take the time to read, maybe interactive reading apps like this could get them to read and find out more about what they are looking at.
Who knows. All I know is, this makes me want an iPad even more. I’m waiting a bit to see what Android Froyo does with tethering (through my DROID). I’m pretty curious about Google’s plans. My only concern is – if Google creates a tablet will all these apps eventually come to Android?
Check out WIRED’s iPad App video below.
Tags: apps, ipad, magazine, media, mobile, online, technology, wired
