Clay Shirky – on how media is changing history

Clay Shirky, author of Here Comes Everybody, speaks on TED about changing media. I’ve posted his talk above: How cellphones, Twitter, Facebook can change history.

The talk itself is very interesting. I was a little surprised at how much time was spent on how media affected a few isolated events. The talk repeated the same message that I’ve been reading in articles all over the internet lately. That’s the idea that media has gone from a one-to-one relationship to a one-to-many and finally to the many-to-many relationship that we have today. At one time people could talk to one another. Then TV networks, radio show hosts, or columnists could reach out and deliver a message to a broader audience. Today millions of people can literally communicate with millions of other people with all sorts of different messages. Not only can a person talk to a person, but an organized (or unorganized) group can interact with another group thousands of miles away if they’d like to. Shirky states that we have had the “largest increase in expressive capability in human history.”

Shirky mostly touched on Twitter and a tiny bit on text messaging. I didn’t actually catch any mention of Facebook. I think it’s just assumed that it’s included as one of the biggest networks that people can communicate through. I thought one specific quote was especially interesting.

These tools don’t get socially interesting until they get technologically boring. It isn’t when the shiny new tools show up that their uses start permeating society, it’s when everybody is able to take them for granted.

It seems that this is entirely the case. Most people are still acting like Facebook is a brand new network, when really it’s been around since the beginning months of 2004. It just seems new and exciting because everyone and his brother is now a member. Or Twitter. Twitter is already three years old. It wasn’t until the end of 2008 or early 2009 that Twitter really started being dropped in conversations. In either case, both networks are now mentioned daily, if not hourly on news stations and throughout personal conversations.

As Shirky says,

The question we all face now is how can we make best use of this media even though it means changing the way we’ve always done it?

As I had touched on in a previous post, Social Media -- Where Is It Headed?, more and more people feel the literal need to get involved. This of course leads to what Shirky touched upon -- more and more of the “producers” of content are amateurs. Every second, people are connecting to new networks and adding content to those to which they already belong. Are we going to hit a breaking point? How are we supposed to filter this media, or are we?